In 2018, Domino’s found itself in a massive food scandal after revelations in Operation X.
This sent customers fleeing and left the brand in ruins.
This sent customers fleeing and left the brand in ruins.
Since then, new owners, better ingredients, and restaurants with nothing but happy smileys. But the customers never returned. If Domino’s was to have a future in Denmark, they needed to address the past. And they had to do it on the platform where their critics loved to hate them: Trustpilot.
We even pushed the new country manager all the way to the front to show how things have changed.